Strategic Consumer Insights Analyst
hace 2 semanas
Job Summary
We are seeking a talented Sr. Consumer Insights Analyst to join our Global Consumer Insights team at Mattel. As a key member of our team, you will be responsible for providing actionable insights and recommendations to drive business growth and innovation.
Main Responsibilities
- Lead qualitative and quantitative research projects to inform product development, brand strategy, and communication initiatives.
- Develop and maintain relationships with key brand partners, serving as a trusted advisor and liaison between the Consumer Insights department and brand teams.
- Conduct research and analyze data to identify trends, preferences, and behaviors of our target audience.
- Present findings and recommendations to stakeholders, including senior leadership and brand partners.
- Collaborate with cross-functional teams to integrate research insights into business decisions.
Requirements
- At least 5 years of experience in consumer research or a related field.
- Proven track record of delivering high-quality research insights and recommendations that drive business results.
- Excellent analytical, communication, and presentation skills.
- Ability to work independently and as part of a team.
- Knowledge of research methodologies, including qualitative and quantitative techniques.
About Mattel
Mattel is a leading global toy and family entertainment company that is home to some of the most beloved brands in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl. We are committed to creating a workplace culture that is inclusive, diverse, and empowering, where every employee can reach their full potential.
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