Strategic Consumer Insights Analyst

hace 2 semanas


Ponce, Ponce, Puerto Rico Mattel A tiempo completo

Job Summary

We are seeking a talented Sr. Consumer Insights Analyst to join our Global Consumer Insights team at Mattel. As a key member of our team, you will be responsible for providing actionable insights and recommendations to drive business growth and innovation.

Main Responsibilities

  • Lead qualitative and quantitative research projects to inform product development, brand strategy, and communication initiatives.
  • Develop and maintain relationships with key brand partners, serving as a trusted advisor and liaison between the Consumer Insights department and brand teams.
  • Conduct research and analyze data to identify trends, preferences, and behaviors of our target audience.
  • Present findings and recommendations to stakeholders, including senior leadership and brand partners.
  • Collaborate with cross-functional teams to integrate research insights into business decisions.

Requirements

  • At least 5 years of experience in consumer research or a related field.
  • Proven track record of delivering high-quality research insights and recommendations that drive business results.
  • Excellent analytical, communication, and presentation skills.
  • Ability to work independently and as part of a team.
  • Knowledge of research methodologies, including qualitative and quantitative techniques.

About Mattel

Mattel is a leading global toy and family entertainment company that is home to some of the most beloved brands in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl. We are committed to creating a workplace culture that is inclusive, diverse, and empowering, where every employee can reach their full potential.



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