Digital Marketing Associate
hace 4 semanas
At Mattel, we're seeking a talented Digital Marketing Associate to join our Platform Strategy team. As a key member of our team, you'll be responsible for adapting global YouTube strategies across our portfolio of brands and products, communicating effectively to international markets for optimal business impact.
Key Responsibilities:
- Research and gather international video data and insights to inform global programming strategies
- Audit international approaches to organic and media optimization to ensure managed brands remain industry leaders
- Establish KPIs and content goals for international markets that align with brand tentpoles and drive brand health and financial targets
- Identify and develop new business opportunities for international markets
Requirements:
- BA/BS degree or equivalent practical experience
- 2+ years of experience in digital marketing, brand marketing, audience development, and/or digital analytics
- Experience in the consumer internet and media industries, specifically YouTube content distribution landscape
- Google Analytics, YouTube Analytics, and Tubular Analytics experience required
About Mattel:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.
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