Digital Marketing Associate

hace 1 mes

Ponce, Ponce, Puerto Rico Mattel A tiempo completo
Job Description

The Opportunity: Mattel's Platform Strategy team is seeking an Associate, Digital Marketing (International Content) to adapt global YouTube strategies across Mattel's portfolio of brands and products and communicate to international markets for optimal business impact. This position will work with the Content Execution team to apply global frameworks and processes to maximize global viewership and watch time on video platforms. They will be an expert on international execution for global video platforms (YouTube, Netflix, Amazon Video) and be able to strategically apply them to Mattel brands, creating impact and effectiveness across all levels of the digital marketing funnel. This role will provide thought leadership and process enforcement across all markets and brands. They will work cross-functionally with brand, markets, media, and production partners to ensure brand consistency and achievement of business goals.

Key Responsibilities:

  • Research, gather and present international video data and insights, international industry trends, platform trends, current state and international competitive positioning in the Kids and Family entertainment space to inform global programming strategies during key planning cycles
  • Audit international approaches to organic and media optimization to ensure managed brands remain industry leaders
  • Establish KPIs and content goals for international markets that align with brand tentpoles and drive brand health and financial targets
  • Identify and develop new business opportunities for international markets

Requirements:

  • BA/BS degree or equivalent practical experience
  • 2+ years of experience in digital marketing, brand marketing, audience development and/or digital analytics
  • Experience in the consumer internet and media industries, specifically YouTube content distribution landscape
  • Google Analytics, YouTube Analytics, and Tubular Analytics experience required

Preferred Qualifications:

  • Deep knowledge of international industry trends, platform trends and competitive positioning in the Kids and Family YouTube space
  • Existing relationships with YouTube creators and international media companies

Additional Information:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.

Mattel is recognized as a Great Place to WorkTM and as one of Fast Company's Best Workplaces for Innovators in 2022.

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