Digital Merchandising Manager
hace 4 semanas
Job Title: Digital Merchandising Manager
About the Role:
The Digital Merchandising Manager will be responsible for creating a consumer-first experience to drive sales and engagement on Mattel's Direct-to-Consumer (DTC) channel. This role will collaborate with brand teams and e-commerce leaders to build a compelling catalogue of products and devise effective selling strategies.
Key Responsibilities:
- Develop and maintain product catalogue with global brand partners to deliver on DTC sales goal, corporate growth strategy, and brand expansion/presence.
- Partner with brand teams across the Mattel family of IPs to assist in the development of the business strategy in support of both e-commerce and brand initiatives.
- Partner with marketing teams to develop a compelling e-commerce offer and experience to drive customer conversion and repurchase.
- Partner with creative teams to develop assets and copy in accordance with business strategy and brand guidelines.
- Partner with project managers to facilitate planning and execution of all e-commerce projects, inclusive of product launches and content activations.
- Partner with data teams for reporting on a per product, campaign, brand, and monthly basis, translating data into actionable insights.
Requirements:
- Minimum 5 years of experience or equivalent accomplishments in consumer products brand-focused business; toys and collectibles preferred.
- Experience in merchandise planning or experience working with merchandise planning teams.
- Experience with buying/catalogue planning/product development cycles and cost/benefit considerations for balancing a sales portfolio.
- Experience in digital merchandising and/or marketing with full understanding of consumer journey through purchase funnel to customer retention.
- Ability to make quick decisions and effectively communicate.
- Experience working with multiple brands or working in a client-facing role.
- Ability to analyze data and turn analytics into actionable insights.
- Excellent reporting and presentation skills.
- Knowledge of digital/e-commerce best practices in SEO, SEM, CRO, etc.
- Degree in related field or equivalent years of working experience in related capacity.
About Mattel:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.
What We Offer:
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022. We offer a competitive salary range of $88,000.00 to $130,000.00, depending on location, skills, and experience. We also offer a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
How to Apply:
If you're excited about this role and have the required skills and experience, please submit your application. We welcome all job seekers, including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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