Crm Lead
hace 2 semanas
Job Title: Crm Lead - Marketing Automation Specialist
Job Summary:
We are seeking a highly skilled Crm Lead - Marketing Automation Specialist to join our team at The Chamberlain Group Inc. As a Crm Lead - Marketing Automation Specialist, you will be responsible for developing and executing integrated cross-channel campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV.
Key Responsibilities:
- Own development of CRM programs including strategy and development of integrated cross-channel campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV
- Work cross-functionally across Marketing teams to build fully integrated digital marketing programs while ensuring digital best practices are implemented and customer journeys and digital user experiences are optimized
- Oversee audience activation of data-driven marketing
- Lead integration of CRM programming across digital and non-digital channels to deliver the optimal end-user experience
- Enable data-driven marketing at The Chamberlain Group Inc. through campaign design, tactical execution, and measurement/reporting for email, push, and SMS channels targeting end-users
- Advise on customer messaging and creative to drive engagement, conversion, customer acquisition, and retention
- Continuously test content, creative, and contact cadence across multiple formats and platforms to maximize outcomes and conversion
- Troubleshoot and problem-solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing
- Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices
- Review ESP and CRM technology platforms and make recommendations to ensure best-in-class support for The Chamberlain Group Inc.'s digital CRM programs; Partner with Marketing Technology and IT teams in implementation and enhancement of CRM technology
Requirements:
- Bachelor's Degree in Business or Marketing
- 5+ years of Marketing experience, 1-2 years working directly in Marketing Cloud and Pardot, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies
- Ability to work in a matrixed organization
- Ability to travel 10% - internationally and domestically
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