Market Development Representative
hace 3 semanas
About the Role
As a Market Development Representative at Boston Scientific, you will be responsible for driving market growth within a defined territory by identifying new business opportunities and expanding product usage among existing accounts. You will build and maintain strong customer relationships while executing sales strategies to increase market share and ensure the successful adoption of company products, contributing directly to the achievement of sales quotas and revenue growth.
Your Responsibilities Will Include
- Developing action plans by analyzing quarterly and monthly sales figures and reports to identify the needs of accounts and discussing issues with Regional Sales Manager to help the organization achieve its annual sales goals.
- Identifying and assessing market opportunities by conducting thorough market research, analyzing competitive landscapes, customer needs, pricing structures, and emerging trends to create effective sales strategies that promote the company's products to healthcare professionals and support business expansion.
- Assisting in the successful launch of new products and accounts by developing go-to-market strategies, coordinating with the marketing team, and training customers on the product's benefits and applications.
- Staying updated on new developments, innovations, and regulatory changes in the healthcare and medical device industry, adapting strategies to ensure the company remains competitive and aligned with market needs.
- Using Salesforce CRM systems and other digital platforms to track customer interactions, manage accounts, and create more personalized approaches for customer engagement and retention.
- Responding to customer concerns by identifying issues related to products or services, developing creative solutions, and coordinating with clinical, marketing, or pricing teams to resolve issues and ensure customer satisfaction.
- Expanding the network within hospital systems by engaging with personnel across departments, attending conferences, and building relationships with decision-makers to support future sales opportunities.
- Educating customers on the merits and proper clinical usage of company products by giving presentations and demonstrations using a wide variety of formats and platforms to secure purchasing commitments, often with the help of incentive programs and services made available to the account being developed.
What We Are Looking For In You
Required qualifications:
- Bachelor's degree required plus 1-3 years relevant sales experience preferably in medical device industry, within OR environment, or equivalent combination of education and work experience.
- Solid business and financial understanding required.
- Ability to work independently while maintaining focus on both short- and long-term goals.
- Demonstrate ability to absorb technical knowledge quickly and disseminate appropriately to all levels of healthcare professionals.
- Excellent selling skills required.
- Demonstrated oral and written communication skills.
- Self-starter, team player, proven leadership qualities and execution.
- Possess the ability to determine and set the direction within territory.
- Strong knowledge of Microsoft Office, particularly Excel, for data analysis and reporting.
- Proficiency in managing and organizing daily schedules, appointments, and follow-ups.
- Able to build and maintain strong customer relationships.
- A strategic mindset for identifying new market opportunities.
- Must be energetic, enthusiastic, determined, and goal-oriented.
- Excels in a fast-paced, competitive environment.
- Some evening trade show, weekend, and/or off-hour physician meeting participation may be required.
- Fully Bilingual (English/Spanish).
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