Digital Marketing Strategist

hace 4 semanas


San Juan, San Juan, Puerto Rico Chery Industrial A tiempo completo

Marketing Specialist

Job Summary

Chery Group is seeking a talented Marketing Specialist to create and execute marketing plans that align with the company's unique needs and goals.

Key Responsibilities

  • Create well-defined marketing plans that align with the company's goals.
  • Identify target audiences and tailor strategies to effectively reach and engage them.
  • Oversee and manage the company's social media presence on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
  • Develop engaging and shareable content, run targeted ad campaigns, and build a strong social media community.
  • Collaborate with the Content Designer to create compelling marketing content, including blogs, videos, infographics, and other visual assets.
  • Plan and execute email marketing campaigns to nurture leads, communicate promotions, and engage with existing customers.
  • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Utilize insights to refine marketing strategies.
  • Monitor and analyze the effectiveness of marketing campaigns, social media engagement, website traffic, and lead generation efforts.

Requirements

  • Bilingual in Mandarin and English.
  • Minimum 1 year of successful experience in digital marketing, social media management, or related roles, preferably within the industrial or equipment industry.
  • Strong understanding of various digital marketing tools, social media platforms, and email marketing software.
  • Ability to think creatively and develop innovative marketing campaigns to reach new audiences and drive brand awareness.
  • Excellent written and verbal communication skills to effectively convey brand messaging and engage with audiences.
  • Bachelor's Degree in Marketing, Business, or a related field.

Pay

$20-$22, nonexempt

Chery Group is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Chery Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Chery Group conforms to the spirit as well as to the letter of all applicable laws and regulations.



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