Digital Marketing Strategist
hace 7 días
Paradise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns.
Role Overview
We are seeking a talented and passionate Digital Marketing Strategist to join our team. This is an evergreen role, which means that Paradise Media is always open to receiving applications from talented professionals.
We continuously review applications and will be happy to get in touch as soon as a suitable position becomes available.
Responsibilities
- Lead planning, execution, and analysis of digital marketing projects and roadmaps.
- Identify opportunities for organic traffic and revenue growth through optimization of site architecture, keyword selection, on-page factors, and scalable content.
- Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvements.
- Develop A/B tests to ensure changes made for digital marketing positively impact traffic, revenue, and other KPIs.
- Identify new and emerging digital marketing trends, opportunities, best practices, and industry updates.
- Participate in site audits, algorithm analysis, and keyword research to inform growth strategy.
- Conduct in-depth research and analysis of websites and SERPs to identify opportunities for top keywords.
- Determine the most suitable categories for publishing articles, aligning with specific keywords and target audience.
- Work in various verticals, including iGaming, dating, software, health, and finance.
- Utilize experience in sponsored posts to select websites that align with criteria and have the highest chance of ranking.
- Develop creative strategies to discover new websites that meet criteria, staying ahead of industry trends.
- Continuously monitor the performance of current sponsored articles, flagging any that are not responding well and proposing actionable solutions.
- Work closely with content, design, global engineering (development), and product teams to ensure consistency in digital marketing strategy and implementation across properties.
- Coordinate with product and UX design teams to optimize user experience and drive maximum value.
Requirements
- Proven managerial experience in leading digital marketing projects.
- Effective communication across all levels of the organization with strong ability to communicate insights and recommendations both up to senior management and down to team members.
- Significant experience in developing and implementing user-generated content (UGC) strategies, leveraging UGC to enhance SEO performance and drive organic traffic.
- Proficiency in digital marketing tools like Ahrefs, SEMrush, Majestic, etc. and analytics platforms.
- Ability to work independently and as part of a remote team.
- Strong communication skills, both written and verbal.
The estimated salary for this role is between $80,000 - $110,000 per year, depending on location and experience.
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