Product Marketing Strategist

hace 1 mes


San Juan, San Juan, Puerto Rico Oriental A tiempo completo
Job Title: Product Marketing Strategist

Job Summary:

We are seeking a skilled Product Marketing Strategist to join our team at Oriental. As a Product Marketing Strategist, you will be responsible for developing and executing marketing strategies to drive the growth and profitability of our retail banking products.

Main Responsibilities:

* Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
* Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
* Lead the development of comprehensive go-to-market plans for new product launches and product updates.
* Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
* Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
* Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
* Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
* Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
* Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
* Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
* Collaborate with product management, digital banking, customer intelligence, compliance, and other internal stakeholders to ensure alignment and integration of product marketing initiatives with overall business goals and objectives.

Requirements:

* Bachelor's degree in Marketing, Business Administration, or related field required. MBA preferred.
* Five (5) years of experience in product marketing, preferably in the banking or financial services industry.
* Minimum education and experience required can be substituted with the equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
* Proven track record of successfully launching and marketing retail products (retail banking products are highly desirable).
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
* Fully bilingual - English and Spanish (verbal and written) required.
* Strategic thinker with the ability to develop and execute marketing plans that drive business results.
* Creative mindset with a passion for innovation and continuous improvement.
* Results-oriented with a focus on achieving goals and driving measurable outcomes.
* Proficiency in MS Office (Word, Excel, PowerPoint) and other business applications required.

  • San Juan, San Juan, Puerto Rico Psi A tiempo completo

    Job Description">We are seeking a highly skilled Digital Marketing Strategist to join our team at Psi. In this role, you will be responsible for building and executing a comprehensive social media strategy that drives engagement and growth.">About the Role">The successful candidate will have a proven track record of success in social media marketing, with a...


  • San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    About Paradise Media LLCParadise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns.Role OverviewWe are seeking a talented and passionate Digital Marketing Strategist to join...


  • San Juan, San Juan, Puerto Rico Inteco A tiempo completo

    Company Overview:INTECO is a leading organization committed to ensuring successful marketing and sales services within federal grant projects awarded by the Economic Development Administration (EDA).Salary:The estimated annual salary for this role ranges from $65,000 to $85,000 depending on experience.Job Description:We are seeking a skilled Senior Marketing...


  • San Juan, San Juan, Puerto Rico Oriental A tiempo completo

    The Senior Marketing Strategist - Retail Banking will be responsible for developing and executing marketing strategies that drive growth and profitability of our retail banking products.Job Description:This role requires a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the...


  • San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    About the RoleWe are seeking a highly motivated and results-driven Digital Marketing Strategist to join our growing marketing team at Paradise Media LLC. The ideal candidate will have a strong understanding of affiliate marketing, excellent relationship-building skills, and a proven track record of driving revenue growth through effective affiliate...


  • San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Strategist and Team Leader to join our team at Buscojobs Puerto Rico. As a key member of our marketing team, you will be responsible for leading the development and implementation of comprehensive marketing strategies and plans to support business growth objectives.Key ResponsibilitiesDevelops strategy,...

  • Senior SEO Strategist

    hace 3 semanas


    San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    Paradise Media LLC is a pioneer in affiliate marketing, driving digital marketing campaigns that empower consumers to make informed choices.About the OpportunityWe seek an experienced Senior SEO Strategist to join our team.This is an ongoing role, and we encourage applications from talented professionals at any time. We review applications continuously and...


  • San Juan, San Juan, Puerto Rico Inteco A tiempo completo

    Inteco is seeking a vendor to provide marketing services for a federal grant. To ensure successful project marketing, the organization requires professionals with experience in marketing and sales. The services requested include:Key ResponsibilitiesDevelop a marketing planDefine key messaging and branding strategiesManage social media campaignsConduct...


  • San Juan, San Juan, Puerto Rico Peoplelift A tiempo completo

    Job OverviewWe are seeking a results-driven Market Development Strategist to drive brand growth and qualified lead generation for multiple business lines across diverse markets for the Visconti Group, parent company to PeopleLift.About the RoleThis is a high-impact role ideal for someone who thrives on building brands and generating actionable leads in...


  • San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

    About PopularWe are a leading financial institution in Puerto Rico, United States and Virgin Islands, offering a wide variety of services to serve our communities. As employees, we strive to make our customers' dreams come true by providing innovative financial solutions at every stage of their lives.Our extensive history showcases the resilience and...


  • San Juan, San Juan, Puerto Rico Popular A tiempo completo

    Job OverviewWe are seeking a skilled Product Owner to join our team at Popular. As a Product Owner, you will play a pivotal role in defining and prioritizing the product backlog, ensuring the delivery of a valuable and high-quality product.Your primary responsibility will be to act as a bridge between stakeholders and the development team, understanding...


  • San Juan, San Juan, Puerto Rico Psi A tiempo completo

    Job OverviewPsi seeks a skilled Digital Content Strategist to develop and execute a comprehensive social media strategy that aligns with the company's goals. As a key member of our team, you will be responsible for creating engaging content, building brand awareness, and driving business results through various social media platforms.Estimated Salary:...


  • San Juan, San Juan, Puerto Rico First BanCorp A tiempo completo

    Job SummaryThe Business Marketing Manager provides strategic marketing direction and planning, supervising and leading a team of Marketing & Communications officers and Business Analysts who develop marketing strategies for the different business units and subsidiaries. Coordinates and executes marketing communications plans based on strategies and tactics...


  • San Juan, San Juan, Puerto Rico Amazon Web Services Puerto Rico LLC A tiempo completo

    Senior Cloud Sales Leadership OpportunityAmazon Web Services is seeking a seasoned sales leader to spearhead our NOLA enterprise applications, migration, and modernization team. As a Senior Cloud Sales Strategist, you will lead a cross-functional team of sales, business development, and solution architects in driving revenue growth, net new customer...

  • Product Manager

    hace 4 semanas


    San Juan, San Juan, Puerto Rico Popular Bank A tiempo completo

    Job DescriptionWe are seeking a highly skilled Product Manager to lead our Agile initiatives and drive business growth.Responsibilities:Develop and communicate a clear product vision and strategy that aligns with the company's goals and customer needs.Create, refine, and prioritize the product backlog, ensuring it reflects the highest-value items for...

  • Marketing Director

    hace 4 semanas


    San Juan, San Juan, Puerto Rico First BanCorp A tiempo completo

    Job SummaryThe Marketing Director - Strategic Brand Development will provide strategic marketing direction and planning, supervising and leading a team of marketing professionals who develop marketing strategies for different business units and subsidiaries. This role coordinates and executes marketing communications plans based on strategies and tactics in...


  • San Juan, San Juan, Puerto Rico Nuc University - Recinto De Caguas A tiempo completo

    En Nuc University - Recinto De Caguas, estamos buscando un profesional talentoso para ocupar el cargo de Gerente de Marketing Efectivo.Resumen del Cargo:El objetivo principal es llevar a cabo estrategias efectivas para la captación y retención de estudiantes.Descripción del Trabajo:Nuestro ideal candidato deberá diseñar e implementar planes de marketing...


  • San Juan, San Juan, Puerto Rico Ccg A tiempo completo

    Ofrecemos una oportunidad laboral en la que podrás destacarte como product merchandiser centro. En esta posición, estarás a cargo de la gestión de inventarios y el análisis de datos para determinar las estrategias de exhibición más efectivas.Las tareas principales incluyen:- Verificar los niveles de stock de productos en góndolas y almacenamientos.-...


  • San Juan, San Juan, Puerto Rico Benjamin Moore A tiempo completo

    Job Title: Digital Product OwnerJob Type: Full-timeCompany: Benjamin MooreJob Description:Benjamin Moore is seeking a skilled Digital Product Owner to join our Digital Products team at our Corporate Headquarters in Montvale, NJ. This key role will help manage a portfolio of digital products with a best-in-class digital customer experience.Responsibilities:*...


  • San Juan, San Juan, Puerto Rico Nuc University - Recinto De Caguas A tiempo completo

    Descripción del PuestoEl Administrador de Marketing Universitario será responsable de desarrollar y implementar estrategias efectivas para el mercadeo y acopio de estudiantes que se alineen con las metas de matrícula institucional.Requisitos del PuestoBachillerato en Administración de Empresas con especialidad en Mercadeo o áreas relacionadas.Un (1)...