Senior Marketing Strategist

hace 4 semanas


San Juan, San Juan, Puerto Rico Oriental A tiempo completo

The Senior Marketing Strategist - Retail Banking will be responsible for developing and executing marketing strategies that drive growth and profitability of our retail banking products.

Job Description:

This role requires a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the marketplace. The ideal candidate will have experience in product marketing, preferably in the banking or financial services industry.

Responsibilities:
  • Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
  • Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
  • Lead the development of comprehensive go-to-market plans for new product launches and product updates.
  • Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
  • Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
  • Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
  • Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
  • Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
  • Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
  • Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field required. MBA preferred.
  • Five years of experience in product marketing, preferably in the banking or financial services industry.
  • Fully bilingual – English and Spanish (verbal and written) required.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
  • Strategic thinker with the ability to develop and execute marketing plans that drive business results.

The estimated salary range for this position is $85,000 - $110,000 per year, depending on experience.



  • San Juan, San Juan, Puerto Rico Inteco A tiempo completo

    Company Overview:INTECO is a leading organization committed to ensuring successful marketing and sales services within federal grant projects awarded by the Economic Development Administration (EDA).Salary:The estimated annual salary for this role ranges from $65,000 to $85,000 depending on experience.Job Description:We are seeking a skilled Senior Marketing...


  • San Juan, San Juan, Puerto Rico Oriental A tiempo completo

    Job Title: Product Marketing StrategistJob Summary:We are seeking a skilled Product Marketing Strategist to join our team at Oriental. As a Product Marketing Strategist, you will be responsible for developing and executing marketing strategies to drive the growth and profitability of our retail banking products.Main Responsibilities:* Collaborate with...


  • San Juan, San Juan, Puerto Rico Psi A tiempo completo

    Job Description">We are seeking a highly skilled Digital Marketing Strategist to join our team at Psi. In this role, you will be responsible for building and executing a comprehensive social media strategy that drives engagement and growth.">About the Role">The successful candidate will have a proven track record of success in social media marketing, with a...


  • San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    About Paradise Media LLCParadise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns.Role OverviewWe are seeking a talented and passionate Digital Marketing Strategist to join...


  • San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    About the RoleWe are seeking a highly motivated and results-driven Digital Marketing Strategist to join our growing marketing team at Paradise Media LLC. The ideal candidate will have a strong understanding of affiliate marketing, excellent relationship-building skills, and a proven track record of driving revenue growth through effective affiliate...


  • San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Strategist and Team Leader to join our team at Buscojobs Puerto Rico. As a key member of our marketing team, you will be responsible for leading the development and implementation of comprehensive marketing strategies and plans to support business growth objectives.Key ResponsibilitiesDevelops strategy,...

  • Senior SEO Strategist

    hace 4 semanas


    San Juan, San Juan, Puerto Rico Paradise Media LLC A tiempo completo

    Paradise Media LLC is a pioneer in affiliate marketing, driving digital marketing campaigns that empower consumers to make informed choices.About the OpportunityWe seek an experienced Senior SEO Strategist to join our team.This is an ongoing role, and we encourage applications from talented professionals at any time. We review applications continuously and...


  • San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

    About PopularWe are a leading financial institution in Puerto Rico, United States and Virgin Islands, offering a wide variety of services to serve our communities. As employees, we strive to make our customers' dreams come true by providing innovative financial solutions at every stage of their lives.Our extensive history showcases the resilience and...


  • San Juan, San Juan, Puerto Rico Popular Bank A tiempo completo

    About the JobPopular Bank is seeking a skilled Compensation Strategist to join its team. As an integral part of the Compensation Center of Excellence, you will be responsible for designing and implementing compensation policies and programs that align with the bank's business strategy.Job DescriptionThe Compensation Strategist will work closely with...


  • San Juan, San Juan, Puerto Rico Inteco A tiempo completo

    Inteco is seeking a vendor to provide marketing services for a federal grant. To ensure successful project marketing, the organization requires professionals with experience in marketing and sales. The services requested include:Key ResponsibilitiesDevelop a marketing planDefine key messaging and branding strategiesManage social media campaignsConduct...


  • San Juan, San Juan, Puerto Rico Peoplelift A tiempo completo

    Job OverviewWe are seeking a results-driven Market Development Strategist to drive brand growth and qualified lead generation for multiple business lines across diverse markets for the Visconti Group, parent company to PeopleLift.About the RoleThis is a high-impact role ideal for someone who thrives on building brands and generating actionable leads in...


  • San Juan, San Juan, Puerto Rico Amazon Web Services Puerto Rico LLC A tiempo completo

    Senior Cloud Sales Leadership OpportunityAmazon Web Services is seeking a seasoned sales leader to spearhead our NOLA enterprise applications, migration, and modernization team. As a Senior Cloud Sales Strategist, you will lead a cross-functional team of sales, business development, and solution architects in driving revenue growth, net new customer...


  • San Juan, San Juan, Puerto Rico Psi A tiempo completo

    Job OverviewPsi seeks a skilled Digital Content Strategist to develop and execute a comprehensive social media strategy that aligns with the company's goals. As a key member of our team, you will be responsible for creating engaging content, building brand awareness, and driving business results through various social media platforms.Estimated Salary:...


  • San Juan, San Juan, Puerto Rico Lens Vision A tiempo completo

    En Lens Vision, buscamos un Asistente Comercial Senior para nuestra ubicación en San Juan. Este papel es ideal para individuos con experiencia en ventas y excelente habilidad para interactuar con clientes.Duración del Contrato:Nuestro acuerdo ofrece una duración flexible, permitiendo a nuestros empleados adaptarse fácilmente a sus necesidades...


  • San Juan, San Juan, Puerto Rico NIMAY KENNEDY A tiempo completo

    Buscamos un Gerente de Ventas Senior en NIMAY KENNEDY con experiencia en ventas y prospectiva para alcanzar las metas establecidas.Descripción del Puesto:Como Gerente de Ventas Senior, serás responsable de liderar un equipo de ventas y trabajar en estrecha colaboración con otros departamentos para impulsar la creciente demanda de...


  • San Juan, San Juan, Puerto Rico ExecHQ A tiempo completo

    Company OverviewExecHQ is a leading advisory firm that offers expert solutions for complex business problems faced by companies worldwide. Our team of seasoned executives with C-Suite experience delivers tailored services to meet the unique needs of our clients.Job SummaryWe are seeking a seasoned Chief Financial Officer to join our team as a consulting CFO...


  • San Juan, San Juan, Puerto Rico Jobleads-Us A tiempo completo

    About the Role: We are seeking a highly motivated and experienced Senior Care Operations Manager to lead our team at Fountain View Assisted Living in Lowell, MI. As the Executive Director of Assisted Living, you will be responsible for managing overall facility operations and ensuring the delivery of high-quality care to our residents. Key...


  • San Juan, San Juan, Puerto Rico Ryder System, Inc. A tiempo completo

    The Sr. Director of Asset Management will spearhead the development and execution of innovative strategies to optimize Ryder's multi-client 3PL operations.With a strong background in strategic planning and exceptional communication skills, this role requires collaboration with internal stakeholders to drive consensus and implement cost-saving efficiencies...


  • San Juan, San Juan, Puerto Rico Popular A tiempo completo

    About Us">Popular, Puerto Rico's leading financial institution, has been evolving since its founding over a century ago. From a small bank to a large corporation offering a wide variety of services and financial solutions, we have presence in the United States, the Caribbean, and Latin America.


  • San Juan, San Juan, Puerto Rico Ryder System, Inc. A tiempo completo

    Job OverviewRyder Systems, Inc. is seeking a highly skilled Senior Commission System Admin Analyst to join our team. As a key member of our organization, you will be responsible for maintaining the commission administration system and providing support to the sales organization.Key ResponsibilitiesMaintain the Varicent ICM solution to ensure accurate...