Senior Marketing Strategist
hace 4 semanas
The Senior Marketing Strategist - Retail Banking will be responsible for developing and executing marketing strategies that drive growth and profitability of our retail banking products.
Job Description:This role requires a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the marketplace. The ideal candidate will have experience in product marketing, preferably in the banking or financial services industry.
Responsibilities:- Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
- Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
- Lead the development of comprehensive go-to-market plans for new product launches and product updates.
- Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
- Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
- Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
- Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
- Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
- Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
- Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
- Bachelor's degree in Marketing, Business Administration, or related field required. MBA preferred.
- Five years of experience in product marketing, preferably in the banking or financial services industry.
- Fully bilingual – English and Spanish (verbal and written) required.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
- Strategic thinker with the ability to develop and execute marketing plans that drive business results.
The estimated salary range for this position is $85,000 - $110,000 per year, depending on experience.
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