Digital Marketing Strategist for Parallel18
hace 5 horas
Reports to: Senior Operations Manager (Parallel18)
Location / Hours: San Juan, Puerto Rico / Full-Time
Type of Contract: Regular Position (Probationary Period)
Purpose
Develop and execute the marketing strategies and efforts for the Parallel18 programs.
Produce and distribute content that can generate opportunities to grow our Parallel18 community and demonstrate the impact of our institution.
Manage the communications strategies, efforts, marketing, and media relations of Parallel18, a Puerto Rico Science, Technology & Research Trust program.
Key Responsibilities and Duties
Define, execute, and optimize the communications and marketing strategy for Parallel18 and its programs and efforts.
Establish a marketing strategy for Parallel18 that generates leads and attracts new stakeholders to strengthen and increase our community.
Promote brand and increase brand awareness.
Produce and distribute content and marketing material generated with and for the community.
Manage digital marketing, including paid per click campaigns.
Analyze and continually check search terms, ranking, and analytics to monitor the performance of websites and social media accounts to suggest improvements.
Develop short- and long-term strategies for the marketing efforts aligned with the PRSTRT efforts.
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