Senior Brand Marketing Specialist

hace 1 semana


San Juan, San Juan, Puerto Rico Fulcro Talent Acquisition A tiempo completo
About the Role

Fulcro Talent Acquisition is seeking a Senior Brand Marketing Specialist to lead our marketing efforts and work closely with our sales team to support the sales process from a marketing perspective.

Key Responsibilities
  1. Develop and Maintain Email Lists: Create and maintain email and mailing lists for all vertical and local markets from internal and external sources.
  2. Strategic Marketing Plans: Establish strategic marketing plans to achieve company objectives for brands, products, and services.
  3. ABM and B2B Marketing: Use established ABM and B2B marketing methods to reach your potential customer base.
  4. Campaign Development: Develop plans and campaigns to attract and grow our existing customer base.
  5. Competitive Analysis: Monitor competitive products and marketing activities in all markets we serve.
  6. Collaboration: Coordinate with sales, design, and management teams to develop, plan, and execute advertising and promotional activities with a focus on digital marketing, email, and direct mail.
Requirements

We are looking for a highly experienced marketing professional with a Bachelor's degree required, preferably in Marketing or Communications. 8 years of marketing experience preferred, with 6 years of experience in the automotive industry ABM and B2B marketing experience preferred. Experience managing multiple marketing properties & budgets simultaneously required.

Salary Range

The estimated salary for this position is between $85,000 - $110,000 per year, depending on qualifications and location.


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