Channel Marketing Manager
hace 6 días
About the Role:
The Channel Marketing Manager will be responsible for developing and executing strategies to drive sales growth and enhance the Baldwin brand's market visibility. This role will serve as a hub among multiple functional areas, including Sales Management and Marketing, to co-develop merchandising and promotion strategies for key trade, builder, and retail partners.
Key Responsibilities:
- Develop and execute Channel Marketing strategies, including commercialization, mix management, new product introductions, tradeshow project management, merchandising, pricing analysis, and re-seller policy implementation.
- Act as a communication conduit between key account sales leaders and different internal functions.
- Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
- Lead cross-functional teams in developing store fixtures, promotional & point of purchase materials.
- Work closely with Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research, and competitive intelligence.
Requirements:
- A bachelor's degree in Marketing, Business Administration, or other related discipline.
- 5-7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing, and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry.
- Experience with Trade, MRO, COOP, Big Box, or luxury home goods retailers is a bonus.
Work Environment:
Open to travel as needed. Up to 25% of the role.
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