Market Development Strategist

hace 3 días


San Juan, San Juan, Puerto Rico Peoplelift A tiempo completo
Job Overview

We are seeking a results-driven Market Development Strategist to drive brand growth and qualified lead generation for multiple business lines across diverse markets for the Visconti Group, parent company to PeopleLift.

About the Role

This is a high-impact role ideal for someone who thrives on building brands and generating actionable leads in various markets. As a key member of our team, you will be responsible for developing and implementing strategic plans to expand multi-phased brand awareness and capture market-qualified leads for each business line via all available tools.

Main Responsibilities
  • Develop and execute end-to-end lead generation campaigns, including prospecting, nurturing, and tracking conversions to optimize sales pipelines.
  • Partner with division leaders to define and promote unique value propositions, refining brand messaging across digital and in-person channels.
  • Analyze data to identify trends, behaviors, and signals that indicate market interest and sales potential.
  • Clean, validate, and maintain data sources for accurate, real-time insights into customer needs and emerging market opportunities.
Required Skills and Qualifications

To succeed in this role, you should have:

  • 2-5+ years of experience in B2B marketing, market development, or a related field, with proven results in lead generation (cold and warm) and brand growth for B2B brands.
  • Strong knowledge of social media marketing, advertising, data analysis, and market research in the U.S. market.
  • Proficient in CRM and analytics tools such as HubSpot, Google Analytics, and social media platforms.
What We Offer

We offer a competitive salary ($65,000 - $90,000 per year), performance-based bonuses, professional development opportunities, and flexible work arrangements (hybrid or remote options). This is a 6-month contract to full-time role based in San Juan, Puerto Rico.


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