Content Strategist for Social Media
hace 7 días
About Zhencha
Zhencha is a unique Bubble Tea Cafe & Asian Gastrobar experience located in Miramar, offering authentic Taiwanese boba and homestyle Cantonese cuisine. Our company, conceptualized and operated by minority woman owner YanYi Zhen, aims to provide an elevated environment and excellent service.
Job Description
We are seeking a creative and detail-oriented Social Media Content Creator/Coordinator to join our team. This role is crucial in enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will be responsible for developing innovative content ideas/strategies, managing social media accounts, and analyzing performance metrics to drive engagement and brand awareness.
Key Responsibilities
• Develop and implement comprehensive social media strategies to increase brand visibility and engagement.
• Create, curate, and manage published content (images, video, written) across various platforms.
• Monitor social media channels for trends, feedback, and customer inquiries while engaging with the audience to foster relationships.
• Utilize tools such as Hootsuite for scheduling posts and managing multiple accounts efficiently.
• Conduct social listening to gauge public sentiment and inform content strategy.
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
• Analyze performance metrics using analytics tools to assess the effectiveness of social media initiatives and adjust strategies accordingly.
Requirements
• Proficiency in social media marketing techniques and best practices.
• Experience with social media management tools like Hootsuite.
• Strong relationship management skills to engage effectively with audiences.
• Knowledge of social listening tools to monitor brand sentiment online.
• Familiarity with video editing software for creating engaging multimedia content.
• Excellent proofreading skills with a keen eye for detail.
• Ability to navigate web platforms for effective content distribution.
• Creative mindset with the ability to think outside the box while developing campaigns.
Benefits
• Flexible schedule.
• Part-time position with 15-25 hours per week.
• Competitive hourly rate ($10.50 - $15.00).
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