Digital Marketing Director

hace 3 semanas


San Juan, San Juan, Puerto Rico Jobleads-Us A tiempo completo
Job Title: Director of Digital Marketing

TVG-Medulla, LLC is a leading healthcare organization with a mission to provide high-quality chiropractic care to patients across the nation. We are seeking a highly skilled Director of Digital Marketing to drive patient acquisition growth through digital and social campaigns.

Key Responsibilities:
  • Develop and execute digital strategies to drive patient growth and engagement
  • Manage and optimize digital marketing campaigns across multiple channels, including paid social, search, and email
  • Collaborate with cross-functional teams to create and execute content plans that support web and media strategies
  • Monitor and analyze campaign performance, making data-driven decisions to optimize results
  • Work with agency partners to define, run, and measure test sprints and optimize digital campaigns
  • Manage the digital media content calendar and create actionable plans to grow and maintain followers across social media platforms
  • Ensure brand consistency in digital, social media, and web copy through tone, voice, and terminology
Requirements:
  • Bachelor's degree in marketing, business, or equivalent; MBA a plus
  • 7+ years of digital and paid social media experience with proven results in running performance-driven digital and social campaigns
  • 3+ years of U/X experience with proven results in optimizing digital campaigns and site performance
  • Ability to effectively prioritize initiatives and meet volume and CPA goals
What We Offer:
  • A dynamic and fast-paced work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.


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