Digital Marketing Director
hace 3 semanas
TVG-Medulla, LLC is a leading healthcare organization with a mission to provide high-quality chiropractic care to patients across the nation. We are seeking a highly skilled Director of Digital Marketing to drive patient acquisition growth through digital and social campaigns.
Key Responsibilities:- Develop and execute digital strategies to drive patient growth and engagement
- Manage and optimize digital marketing campaigns across multiple channels, including paid social, search, and email
- Collaborate with cross-functional teams to create and execute content plans that support web and media strategies
- Monitor and analyze campaign performance, making data-driven decisions to optimize results
- Work with agency partners to define, run, and measure test sprints and optimize digital campaigns
- Manage the digital media content calendar and create actionable plans to grow and maintain followers across social media platforms
- Ensure brand consistency in digital, social media, and web copy through tone, voice, and terminology
- Bachelor's degree in marketing, business, or equivalent; MBA a plus
- 7+ years of digital and paid social media experience with proven results in running performance-driven digital and social campaigns
- 3+ years of U/X experience with proven results in optimizing digital campaigns and site performance
- Ability to effectively prioritize initiatives and meet volume and CPA goals
- A dynamic and fast-paced work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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