Product Marketing Specialist

hace 1 mes

San Juan, San Juan, Puerto Rico Oriental A tiempo completo

Job Summary:

The Product Marketing Specialist will be responsible for developing and executing marketing strategies to drive the growth and profitability of our retail banking products. This role requires a deep understanding of consumer behavior, market trends, and competitive landscape to effectively position our products in the marketplace.

Main Responsibilities:

  • Collaborate with cross-functional teams to develop product strategies that align with the bank's overall objectives and market needs.
  • Conduct market research, customer surveys, and competitive analysis to identify opportunities for product enhancement and differentiation.
  • Lead the development of comprehensive go-to-market plans for new product launches and product updates.
  • Define target audiences, positioning, messaging, pricing strategies, and promotional tactics to drive product adoption and revenue growth.
  • Oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, email, print, and events.
  • Work closely with creative, content, and media teams to develop compelling marketing assets and collateral that resonate with target customers.
  • Provide sales teams with the necessary tools, training, and support to effectively sell retail banking products.
  • Develop sales enablement materials, product training programs, and sales presentations to communicate key product features, benefits, and value propositions.
  • Monitor and analyze the performance of marketing campaigns and product initiatives against key performance indicators (KPIs) and financial metrics.
  • Identify areas for improvement and optimization and make data-driven recommendations to enhance product performance and ROI.
  • Collaborate with product management, digital banking, customer intelligence, compliance, and other internal stakeholders to ensure alignment and integration of product marketing initiatives with overall business goals and objectives.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field required. MBA preferred.
  • Five (5) years of experience in product marketing, preferably in the banking or financial services industry.
  • Minimum education and experience required can be substituted with the equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
  • Proven track record of successfully launching and marketing retail products (retail banking products are highly desirable).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
  • Fully bilingual – English and Spanish (verbal and written) required.
  • Strategic thinker with the ability to develop and execute marketing plans that drive business results.
  • Creative mindset with a passion for innovation and continuous improvement.
  • Results-oriented with a focus on achieving goals and driving measurable outcomes.
  • Proficiency in MS Office (Word, Excel, PowerPoint) and other business applications required.

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