Digital Marketing Officer | Seasonal
hace 2 meses
General Description
Designs, develops and implements tactical marketing campaigns and efforts mainly in digital platforms to support corporate and business growth objectives. Defines marketing strategy based on value proposition, segment profiles and channels. Supports the planning, implementation and monitoring activities of various channels and platforms. Collaborates with other departments and external partners to ensure the consistency and effectiveness of our brand identity and message, while complying with related procedures and regulations.
Essential Duties and Responsibilities
Executes specific marketing strategies & plans to position products and services based on customer analytics and segments. Analyzes data and insights to develop campaign or efforts considering customer data, segments, competitive landscape, market and trends. Develops and implements communication strategy to launch targeted campaigns or efforts in different channels, including email strategy, along with corresponding units of Popular — Business Units, Compliance, Marketing Analytics, among others. Coordinates content creation according to each channel (mainly email marketing) that engage with different audiences and segments. Develops content matrix in Excel to feed email content automatically or generate email mockups. Proofreading and ensure high quality of content. Ensures compliance of all operational and regulatory processes. Aligns offers and content with Marketing internal units, Business Units and Compliance. Coordinates with advertising / digital agencies, including multiple support channels activation (, direct mail, digital campaign, telemarketing, among others). Delivers results in alignment with business goals, while being effective and efficient identifying opportunities and monitoring efforts outcome to optimize campaigns. Prepares and presents executive presentations and business reports on marketing results and recommendations. Assures data integrity and quality.Supervisory Responsibilities:
This job has no supervisory responsibilities but in special circumstances may lead the work of others.
Education
Bachelor's Degree in Marketing or Communications.
Experience
A minimum of three (3) years of experience in marketing, preferably within the financial services or banking industry. Experience in project management.
Other Qualifications
Demonstrated experience in the execution of marketing strategies. Strong communication skills oral and written (English and Spanish). Strong understanding of digital media metrics, analytics, and tools to measure the effectiveness of media campaigns and optimize media investments. Ability to create clear and compelling visual representations of data to communicate insights and findings effectively. Ability to initiate, execute and deliver overlapping projects with a degree of independence. Proven ability to manage multiple tasks, work under pressure with tight deadlines (excellent time management and prioritization skills) Ability to identify problems, analyze their causes and resolve them in a timely and successful manner to reduce time and facilitate work processes in your unit (strong project management skills). Effective budget management skills. Knowledge of one or more of the following software’s: Excel, Power Point, Salesforce Marketing Platforms, data-management platforms, and other related cloud-based software. Knowledge of policies and regulations. Ability to establish, conduct and track operational processes properly, and implement changes.
Values
Passion for PeopleSucceed TogetherOwn Every MomentBuild the Future
Additional Requirements
The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.
Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary. If you have a disability and need assistance with the application process, please contact us asesorialaboral@. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response. As Puerto Rico’s leading financial institution, we reaffirm our commitment to always offer essential financial services and solutions for our customers, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events. If you are a California resident, please click here to learn more about your privacy rights. . Popular is an Equal Opportunity Employer Learn more about us at and keep updated with our latest job postings at . Connect with us LinkedIn | Facebook | Twitter | InstagramJob Segment: Compliance, Inside Sales, Telemarketing, Law, Data Management, Legal, Sales, Data Apply now » Apply Now Start applying with LinkedIn var linkedinhtmlexists = true; Please
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