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Digital Marketing Officer | Seasonal

hace 3 meses

San Juan, Puerto Rico Popular A tiempo completo

At Popular, we offer a wide variety of services and financial solutions to serve our communities in Puerto Rico, United States & Virgin Islands. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

 

Are you ready for a rewarding career?

We have more than 9,000 people working for Popular in Puerto Rico, United States, Virgin Islands and Latin America.

Come and join our community

Seasonal Full Time Job OpportunityLocation

Hybrid / Popular Center, Hato Rey, P.R.

General Description

Designs, develops and implements tactical marketing campaigns and efforts mainly in digital platforms to support corporate and business growth objectives. Defines marketing strategy based on value proposition, segment profiles and channels. Supports the planning, implementation and monitoring activities of various channels and platforms. Collaborates with other departments and external partners to ensure the consistency and effectiveness of our brand identity and message, while complying with related procedures and regulations.

Essential Duties and Responsibilities
  • Executes specific marketing strategies & plans to position products and services based on customer analytics and segments. Analyzes data and insights to develop campaign or efforts considering customer data, segments, competitive landscape, market and trends.
  • Develops and implements communication strategy to launch targeted campaigns or efforts in different channels, including email strategy, along with corresponding units of Popular — Business Units, Compliance, Marketing Analytics, among others.
  • Coordinates content creation according to each channel (mainly email marketing) that engage with different audiences and segments. Develops content matrix in Excel to feed email content automatically or generate email mockups. Proofreading and ensure high quality of content.
  • Ensures compliance of all operational and regulatory processes. Aligns offers and content with Marketing internal units, Business Units and Compliance.
  • Coordinates with advertising / digital agencies, including multiple support channels activation (i.e., direct mail, digital campaign, telemarketing, among others).
  • Delivers results in alignment with business goals, while being effective and efficient identifying opportunities and monitoring efforts outcome to optimize campaigns.
  • Prepares and presents executive presentations and business reports on marketing results and recommendations.  Assures data integrity and quality.

 

Supervisory Responsibilities:

This job has no supervisory responsibilities but in special circumstances may lead the work of others.

Education

Bachelor's Degree in Marketing or Communications.

Experience

A minimum of three (3) years of experience in marketing, preferably within the financial services or banking industry.  Experience in project management.

 

Other Qualifications
  • Demonstrated experience in the execution of marketing strategies.
  • Strong communication skills oral and written (English and Spanish).
  • Strong understanding of digital media metrics, analytics, and tools to measure the effectiveness of media campaigns and optimize media investments.
  • Ability to create clear and compelling visual representations of data to communicate insights and findings effectively.
  • Ability to initiate, execute and deliver overlapping projects with a degree of independence.
  • Proven ability to manage multiple tasks, work under pressure with tight deadlines (excellent time management and prioritization skills)
  • Ability to identify problems, analyze their causes and resolve them in a timely and successful manner to reduce time and facilitate work processes in your unit (strong project management skills).
  • Effective budget management skills.
  • Knowledge of one or more of the following software’s: Excel, Power Point, Salesforce Marketing Platforms, data-management platforms, and other related cloud-based software.
  • Knowledge of policies and regulations. Ability to establish, conduct and track operational processes properly, and implement changes.
ValuesPassion for PeopleSucceed TogetherOwn Every MomentBuild the FutureAdditional Requirements

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

 

If you have a disability and need assistance with the application process, please contact us asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

 

As Puerto Rico’s leading financial institution, we reaffirm our commitment to always offer essential financial services and solutions for our customers, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

 

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Popular is an Equal Opportunity Employer

Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.

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