Integrated Brand Team Lead, CRC

hace 4 semanas

Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo
About the Role:

As a member of Takeda Oncology, as a Director, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the U.S. Oncology Marketing, you will report to Head of U.S. Oncology Marketing and work with Sales, Regulatory, Customer Excellence, Market Research, Commercial Operations, Legal, Patient Advocacy, Medical Affairs, Payer, Value and Access, Strategic engagement leads and Patient marketing.

Key Responsibilities:
  • Own the 360-degree health of the CRC product and grow Takeda's presence in the CRC space.
  • Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross functional tactical initiatives, critical success factors and the brand's budget.
  • Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access and Learning and Development to drive performance, ensure alignment on strategy and implementation of all initiatives/programs.
  • Implement with excellence the U.S. commercialization plan.
  • Develop, oversee, and execute targeting and omni channel initiatives to attain strategic objectives.
  • Be data obsessed and leverage analytics to adapt strategy and implementation.
  • Appropriately contribute to key opinion leader and advocacy development and strategic planning.
  • Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches drive performance and patient impact.
  • Work closely with global to identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions.
  • Share best practices with country colleagues.
  • In collaboration with patient value access team, develop pricing strategy.
  • In collaboration with forecasting and analytics team deliver 3-year forecast.
  • Evaluate brand performance against budget to ensure growth, appropriate allocation of resources and management reporting.
  • Work and manage all vendors/agencies successfully and effectively.
  • Hire, coach, develop, and retain direct reports.
  • Inspire, align, mentor, motivate direct reports and integrated brand team members.
  • Demonstrate company values on a consistent basis. Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies.
Requirements:
  • BA/BS degree in business, marketing or science required.
  • Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing.
  • Experience in a leadership role within a multi-functional commercial organization is required.
  • Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success.
  • Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns.
  • Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging.
  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products.
  • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials.
  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses.
  • Experience managing marketing teams including hiring, managing performance, and developing skill sets of direct reports.
  • Experience in forming and leading teams without clear reporting authority.
  • Entrepreneurial mindset, enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals.
  • U.S. pharmaceutical sales experience in a specialty market a strong plus.
  • Experience in the management of people a strong plus.
  • Launch experience in oncology strongly preferred.
  • Hematology/oncology commercialization process experience strongly preferred.
  • MBA a plus.

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