Integrated Brand Team Lead, Crc

hace 2 semanas

Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

About the Role

As a member of the Takeda Oncology team, you will contribute to our bold vision to cure cancer. You will be empowered to deliver your best and build a career grounded in purpose. In this role, you will report to the Head of U.S. Oncology Marketing and work collaboratively with various teams to drive performance and ensure alignment on strategy.

Key Responsibilities

  • Own the 360-degree health of the CRC product and grow Takeda's presence in the CRC space.
  • Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross-functional tactical initiatives, critical success factors, and the brand's budget.
  • Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access, and Learning and Development to drive performance and ensure alignment on strategy.
  • Implement the U.S. commercialization plan with excellence.
  • Develop, oversee, and execute targeting and omni-channel initiatives to attain strategic objectives.
  • Be data-obsessed and leverage analytics to adapt strategy and implementation.
  • Contribute to key opinion leader and advocacy development and strategic planning.
  • Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches, drive performance, and patient impact.

Requirements

  • BA/BS degree in business, marketing, or science required.
  • Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing.
  • Experience in a leadership role within a multi-functional commercial organization is required.
  • Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success.
  • Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns.
  • Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging.
  • Knowledge and understanding of the drug development, regulatory review, and commercialization processes for specialized products.
  • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials.
  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs, and primary/secondary research sources to support hypotheses.
  • Experience managing marketing teams, including hiring, managing performance, and developing skill sets of direct reports.
  • Experience in forming and leading teams without clear reporting authority.

About Us

Takeda is a patient-focused company that inspires and empowers you to grow through life-changing work. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

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