Digital Marketing Strategy Lead
hace 2 semanas
At Jobleads-Us, we are seeking a seasoned Digital Marketing Strategy Lead to spearhead the digital marketing initiatives for our investment products targeted at both B2B clients and High Net Worth Individuals.
About the Role:
Develop and champion a comprehensive digital marketing vision and strategy. Establish digital marketing as the core of our marketing programs, driving initiatives to enhance digital engagement and lead generation.
Key Responsibilities:
- Develop and implement effective digital marketing campaigns, optimizing for current best practices and algorithm changes.
- Foster an analytics-based marketing culture, identifying KPIs, and implementing robust reporting to measure ROI.
- Develop and manage a sophisticated social media strategy, utilizing knowledge of best practices and optimization techniques.
- Oversee content creation for digital platforms, ensuring alignment with brand voice and regulatory compliance.
- Design a seamless digital marketing user journey that nurtures leads through the sales funnel.
- Lead the integration and use of technologies such as Episerver CMS, Salesforce, Account Engagement, CVent, On24, and Seismic.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
- 10+ years of experience in digital marketing, with a focus on investment products or financial services.
- Proven track record in creating and executing successful digital marketing strategies.
- Strong analytical skills with experience in measuring marketing performance and generating actionable insights.
What We Offer:
Jobleads-Us is a dynamic company that values innovation and entrepreneurship. We offer a collaborative and partnership-oriented work environment, with opportunities for growth and development.
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