Digital Marketing Strategy Lead

hace 2 semanas


Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo
Director-To-Vice President, Digital Marketing

At Jobleads-Us, we are seeking a seasoned Digital Marketing Strategy Lead to spearhead the digital marketing initiatives for our investment products targeted at both B2B clients and High Net Worth Individuals.

About the Role:

Develop and champion a comprehensive digital marketing vision and strategy. Establish digital marketing as the core of our marketing programs, driving initiatives to enhance digital engagement and lead generation.

Key Responsibilities:

  1. Develop and implement effective digital marketing campaigns, optimizing for current best practices and algorithm changes.
  2. Foster an analytics-based marketing culture, identifying KPIs, and implementing robust reporting to measure ROI.
  3. Develop and manage a sophisticated social media strategy, utilizing knowledge of best practices and optimization techniques.
  4. Oversee content creation for digital platforms, ensuring alignment with brand voice and regulatory compliance.
  5. Design a seamless digital marketing user journey that nurtures leads through the sales funnel.
  6. Lead the integration and use of technologies such as Episerver CMS, Salesforce, Account Engagement, CVent, On24, and Seismic.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
  • 10+ years of experience in digital marketing, with a focus on investment products or financial services.
  • Proven track record in creating and executing successful digital marketing strategies.
  • Strong analytical skills with experience in measuring marketing performance and generating actionable insights.

What We Offer:

Jobleads-Us is a dynamic company that values innovation and entrepreneurship. We offer a collaborative and partnership-oriented work environment, with opportunities for growth and development.



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