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Digital Marketing Director
hace 1 mes
This is a critical role in establishing best practices, standards, and capabilities around targeting, media deployment, and measurement. The successful candidate will be responsible for building and maintaining relationships with media agencies, developing and standardizing operations around digital marketing and channel mix best practices, and establishing a true test-and-learn culture to incubate new partnerships and scale successful pilots across the business.
Key Responsibilities:- Provide subject matter expertise around digital ecosystem design, including best practices around programmatic, social media, SEO/SEM, and third-party partnerships.
- Partner closely with the Director, Omnichannel Strategy, CX/UX to ensure holistic digital ecosystem design across paid and owned channels.
- Stay up-to-date on the evolving digital marketing landscape, including data/privacy regulations, technology advancements, and platform changes.
- Set standards and best practices for media agency partnerships, ensuring consistent operations and service across the US Commercial business.
- Drive innovation within US Commercial by piloting new targeting approaches and/or partners using data-driven test-and-learn approaches.
- Scale successful pilots across the US Commercial business, as needed.
- Partner with omnichannel strategy leads aligned to Alexion's 3 Business Units as a designed subject matter expert to ensure consistent pull-through of capabilities across US Commercial.
- Report on digital performance and derive actionable insights and recommendations, including partnering with the advanced analytics team to demonstrate the value of digital spend to the business.
- Determine the best approach for bi-directional data feeds between Alexion and media partners/agencies for triggering timely outreach and for timely reporting.
- Champion new data sources and technological innovations to optimize our efficiency and reach to our HCPs and patients.
- Bachelor's degree with 7+ years of digital marketing or related experience (e.g., analytics, media buying, marketing).
- Deep understanding of digital marketing tactics, including programmatic, social media, SEO/SEM, and the technology platforms that enable them.
- Strong written and verbal communication skills, including proven ability to communicate new ideas to a variety of stakeholders.
- Robust analytical skills to evaluate omnichannel performance and identify the key insights that will yield actionable improvements.
- Track record of successfully delivering initiatives on-time and on-budget with proven customer engagement and business results.
AstraZeneca is an equal opportunities employer and welcomes applications from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
