Data Analyst Marketing Analytics Expert

hace 4 días


San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

**Job Overview**

We are seeking a highly skilled Data Analyst to join our team in Puerto Rico. As a Data Analyst, you will be responsible for designing and executing data mining plans, performing primary and secondary analyses, preparing reports, and conducting research and presentations of moderate difficulty on a wide range of projects.

Tasks and Responsibilities:

  • Support marketing communication efforts by creating customer lists and performing regulatory exclusions.
  • Perform market research projects by identifying the best methodology for each study, defining questionnaires to address information needs/gaps, sampling design, supplier supervision, report preparation, and knowledge transfer.
  • Perform data mining and analyze large sets of data to identify patterns and trends by applying quantitative and analytical tools, ensuring data quality through segmentation, applicable policies, and accuracy audits.
  • Pinpoint trends, correlations, and patterns in complicated data sets.
  • Work in partnership with supervisors and marketing staff to provide a holistic and integrated view of opportunities for business units.
  • Devise methods and procedures for obtaining, maintaining, and updating customer-related data, including collection, coding, and tabulation. Lead the evaluation of data as well as database development and maintenance or relational databases and data systems.
  • Assist supervisors in integrating market data from all sources (customer surveys and qualitative data, customer databases, market measures, competitive intelligence, market assessments, industry reports, etc.).
  • Use statistical methods to analyze data and generate useful reports, such as customer profiles and response analyses.
  • Develop analysis and recurrent reports for management and internal clients, presenting the results of research and analysis, providing concise data reports, and clear data visualizations for management.
  • Help facilitate processes to translate data insights into strategic direction.
  • Support the integration of propensity models previously developed into database processes and analyses.
  • Manage database suppliers and consultants' agreements, as applicable.
  • Lead knowledge transfer in his/her area of responsibility.

Requirements and Qualifications:

The ideal candidate should have a Bachelor's degree (B.A.) in Industrial Engineering, Computer Science, Economics, Statistics, or Mathematics, and two (2) years of experience in data mining, research, market analysis, and/or data management, financial analysis, or other related fields. The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

About Us:

We are Popular, Puerto Rico's leading financial institution, committed to making our customers' dreams come true by offering financial solutions at every stage of their lives. We value our employees' diverse skills, experiences, and backgrounds, which enables us to innovate, reach for the right solutions, and strongly support the communities we serve.

Estimated Salary: $60,000 - $80,000 per year.



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