
Digital Media Strategist
hace 1 día
Company Overview:
Sagan Recruitment is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent.
We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
About Us:
We are a growing company seeking a digital media strategist to lead our paid media efforts and campaigns.
Our focus is on leveraging data-driven insights, driving lead generation, and optimizing performance across all platforms.
Position Overview:
The Digital Media Specialist will lead and optimize all Google Ads campaigns, ensuring high performance and measurable results.
The ideal candidate will have deep expertise in Google Ads infrastructure, targeting strategies, A/B testing, and conversion rate optimization.
Key Responsibilities:
Plan, create, and optimize campaigns across the Google Ads ecosystem.
Implement advanced targeting strategies to maximize ROI.
Write compelling ad copy aligned with campaign goals.
Performance Optimization:
Conduct A/B testing for landing pages, ad creatives, and bidding strategies.
Monitor and analyze campaign performance, making data-driven adjustments.
Use conversion rate optimization techniques to enhance lead generation efforts.
Reporting and Analytics:
Provide regular performance reports with actionable insights.
Utilize Google Analytics and other tools to track campaign success and user behavior.
Candidate Requirements:
Must-Haves:
Deep expertise in Google Ads, including targeting, copywriting, and infrastructure.
Proven experience in lead generation campaigns and conversion optimization.
Strong analytical skills and proficiency in Google Analytics.
Proficiency in the Google Suite (e.g., Google Sheets, Docs).
Excellent English communication skills (written and verbal).
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