Director, Omnichannel Marketing

hace 1 mes

Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

This is what you will do: Alexion's Omnichannel Strategy & Operations team provides engagement planning expertise to truly create meaningful customer experiences for HCPs, patients, and caregivers. The Director, Omnichannel Marketing & Paid Media will play a critical role establishing best practices, standards, and capabilities around targeting, media deployment, and measurement. This role will be responsible for building and maintaining Alexion's relationships with our media agencies, developing and standardizing our operations around digital marketing and channel mix best practices, and establishing a true test-and-learn culture to incubate new partnerships and scale successful pilots across the business. They will partner with others on the omnichannel team and the marketing teams to ensure consistent pull-through across US Commercial.
The Director reports to the Senior Director, Omnichannel Strategy & Operations, US Commercial.
You will be responsible for: Providing subject matter expertise around digital ecosystem design, including best practices around programmatic, social media, SEO/SEM, and third-party partnerships.Partnering closely with the Director, Omnichannel Strategy, CX/UX to ensure holistic digital ecosystem design across paid and owned channels.Staying up-to-date on the evolving digital marketing landscape, including data/privacy regulations, technology advancements, and platform changes.Setting standards and best practices for media agency partnerships, ensuring consistent operations and service across the US Commercial business.Driving innovation within US Commercial by piloting new targeting approaches and/or partners using data-driven test-and-learn approaches.Scaling successful pilots across the US Commercial business, as needed.Partnering with omnichannel strategy leads aligned to Alexion's 3 Business Units as a designed subject matter expert to ensure consistent pull-through of capabilities across US Commercial.Reporting on digital performance and deriving actionable insights and recommendations, including partnering with the advanced analytics team to demonstrate the value of digital spend to the business.Determining the best approach for bi-directional data feeds between Alexion and media partners/agencies for triggering timely outreach and for timely reporting.Championing new data sources and technological innovations to optimize our efficiency and reach to our HCPs and patients.You will need to have: Bachelor's degree with 7+ years of digital marketing or related experience (e.g., analytics, media buying, marketing).Deep understanding of digital marketing tactics, including programmatic, social media, SEO/SEM, and the technology platforms that enable them.Strong written and verbal communication skills, including proven ability to communicate new ideas to a variety of stakeholders.Robust analytical skills to evaluate omnichannel performance and identify the key insights that will yield actionable improvements.Track record of successfully delivering initiatives on-time and on-budget with proven customer engagement and business results.The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem-solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.We would prefer for you to have: Media agency/buying experience.Pharmaceutical experience.Rare disease experience.AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

#J-18808-Ljbffr

  • Omnichannel Strategy Director

    hace 4 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Associate Director, Omnichannel StrategyThe Associate Director, Omnichannel Strategy at Jobleads-Us plays a critical role in providing engagement planning expertise to create meaningful customer experiences for healthcare professionals, patients, and caregivers. This individual will be responsible for owning the business partnership for their assigned...

  • Strategic Omnichannel Director

    hace 2 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Job SummaryThe Strategic Omnichannel Director at Jobleads-Us plays a critical role in providing engagement planning expertise to create meaningful customer experiences for HCPs, patients, and caregivers. This role involves being the subject matter expert across three main omnichannel capabilities: digital ecosystem design, omnichannel operations, and...

  • Associate Director, Omnichannel Strategy

    hace 3 meses

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    The Associate Director, Omnichannel Strategy at Alexion plays a critical role in providing engagement planning expertise to create meaningful customer experiences for HCPs, patients, and caregivers. The individual will be responsible for owning the business partnership for their assigned business unit to deliver data-driven engagement strategies and tactics...

  • Director Of Marketing

    hace 3 meses

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Director of Marketing About the Company Rapidly-growing education technology EdTech company IndustryE-Learning TypePrivately Held About the Role The Company is in need of a Director of Marketing with a strong background in the Ed-tech industry, particularly in SaaS. The successful candidate will be responsible for developing and executing a comprehensive...

  • Associate Marketing Director, Hot Tools And Gold N' Hot

    hace 1 mes

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.Position: Associate Marketing Director, Hot Tools and Gold n'...

  • Director Of Marketing

    hace 3 meses

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Director of Marketing About the Company High-regarded renewable energy organization IndustryRenewables & Environment TypePrivately Held About the Role The Director of Marketing will be responsible for overseeing the development and execution of marketing strategies that increase brand awareness, drive growth, and enhance customer retention. Travel...

  • Marketing Director

    hace 4 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Job Title: Marketing DirectorJob Summary:We are seeking a highly experienced Marketing Director to lead our marketing efforts and drive business growth. The successful candidate will have a proven track record of developing and executing successful marketing strategies, building strong relationships with cross-functional teams, and driving results-oriented...

  • Marketing Director

    hace 2 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Job Title: Marketing DirectorJob Summary:We are seeking a highly motivated and experienced Marketing Director to join our team at Jobleads-Us. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and brand awareness.Key Responsibilities:Develop and execute a marketing strategy...

  • Director Of Marketing

    hace 3 meses

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Director of Marketing About the Company Progressive cooperative of small-scale family farmers IndustryFood & Beverages TypePrivately Held Founded2014 Employees11-50 About the Role The Company is seeking a Director of Marketing to join their team. This role is pivotal in developing and implementing website and marketing strategies that not only optimize...

  • Digital Marketing Director

    hace 1 semana

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Role OverviewThe Director, Digital Marketing & Events will be responsible for developing, executing, and measuring the FMI Clinical organization's digital marketing and events. This individual will lead the development and execution of a holistic digital marketing plan, driving engagement with key target audiences, including providers, payers, and patients,...

  • Director, Digital Marketing

    hace 4 semanas

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    About the Job The Director, Digital Marketing & Events is responsible for the development, execution and measurement of the FMI Clinical organization's digital marketing and events.As an experienced digital marketer, this individual will have ownership over all of FMI's clinical digital marketing, leading development and execution of a holistic digital...

  • Director, It Business Partner

    hace 1 mes

    Puerto Diablo, Puerto Rico Astrazeneca A tiempo completo

    The Director, IT Business Partner - Omni-Channel will be a strategic partner for the US Commercial Organization in building Omni-channel technology roadmaps aligned with the U.S. Commercial Leadership's priorities. This position will play a pivotal role in pulling through Alexion's Omnichannel vision, driving personalized orchestrated experiences across...

  • Director Of Retention Marketing

    hace 3 meses

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Director of Retention Marketing About the Company Successful brand in the hospitality & brand space IndustryHospitality TypePrivately Held About the Role The Director of Retention Marketing will be responsible for focusing on the development of promotional plans, optimizing retention strategies, and providing insightful feedback. Travel PercentLess than...

  • Director, Partnership Marketing

    hace 4 semanas

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    Director, Partnership MarketingZelis is a healthcare and financial technology company whose purpose is to improve the healthcare financial experience for all. Zelis has solutions that address the entire financial journey, helping to price and pay healthcare claims and empower consumers to make care decisions. Through its three business units, Price...

  • Senior Director, Oem Acquisition Marketing

    hace 1 mes

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Senior Director, OEM Acquisition Marketing About the Company Top-tier cybersecurity technology company IndustryComputer & Network Security TypePrivately Held About the Role The Company is in search of a Senior Director for OEM Acquisition Marketing. The successful candidate will be a key player in the global organization, leading the charge in acquisition...

  • Director, Global Marketing

    hace 1 mes

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    Director, Global Marketing ApplyLocations: BostonTime Type: Full timePosted on: Posted 6 Days AgoJob Requisition ID: REQ-2925The Director, Global Marketing is responsible for leading strategy development and execution of global promotional campaigns, disease state awareness campaigns, messaging platforms, and brand planning across key markets for MG and CIDP...

  • Marketing Communications Director

    hace 4 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Job Title: Assistant Director, Marketing and Communications, Physical Education, Recreation and DanceJob Summary: We are seeking an experienced Assistant Director, Marketing and Communications, to join our team at the Department of Physical Education, Recreation and Dance. As a member of the Senior Management Team, this position is responsible for executing...

  • Strategic Marketing Director for Hot Tools and Gold N' Hot

    hace 4 semanas

    Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo

    Job Title: Associate Marketing Director, Hot Tools and Gold N' HotJob Summary:The Associate Marketing Director will be responsible for developing and executing the overall business strategy, innovation strategy, and go-to-market strategy for Hot Tools and Gold N' Hot to improve sales and profits. The ideal candidate will have a deep understanding of the...

  • Director Of Marketing

    hace 1 mes

    Puerto Diablo, Puerto Rico Jobleads-Us A tiempo completo

    The Advent School, located in the Beacon Hill section of Boston, Massachusetts, serves 200 students in pre-Kindergarten through Sixth Grade. A mission-focused school founded in the principles of social justice, Advent has served the students and families of Boston since 1961. Through its Reggio Emilia-inspired curriculum, Advent's faculty deliver authentic,...

  • Executive Director, Pre-Commercialization Marketing

    hace 1 mes

    Puerto Diablo, Puerto Rico Buscojobs PR C2 A tiempo completo

    Executive Director, Pre-commercialization Marketing About the Company Pioneering biotechnology (BioTech) company specializing in therapies for immunological & inflammatory disorders IndustryBiotechnology TypePublic Company Founded2022 Employees51-200 Categories BiotechnologyPharmaceuticalsAcademic ResearchHealth CareHealth & WellnessTherapeuticsClinical...