Marketing Officer

**About Us**

Caribbean University is a non-profit higher education institution committed to providing accessible and comprehensive educational opportunities.

**Job Summary**

We are seeking an enthusiastic and dedicated Marketing Officer to promote our academic programs and services across all Academic Units. This role is crucial in identifying and participating in promotional activities, conducting active marketing, and recruiting new students to the University.

**Key Responsibilities:**

• Understand and promote the University's Vision, Mission, academic offerings, and services.
• Coordinate and conduct visits to schools, agencies, and institutions to provide information about Caribbean University's programs and services.
• Identify and participate in events that offer opportunities to refer prospective students to the Admissions Office.
• Conduct interviews with prospective students and assist them in the application process.
• Develop and maintain records of potential candidates for Caribbean University.
• Participate in promotional and recruitment activities, exhibitions, and school conferences.
• Prepare daily, weekly, or monthly reports as required by supervisors or administrators.
• Meet productivity agreements and performance levels set for the Marketing Officer position.
• Manage and distribute promotional materials responsibly.
• Conduct follow-up calls and implement required marketing and recruitment strategies.
• Create work plans and activity reports on a weekly, monthly, semester, or annual basis as required.
• Participate in professional development activities as needed.
• Meet quotas for prospective students, admission applications, and new student enrollment.

**Requirements**

To be successful in this role, you will need:

• An Associate degree or equivalent with experience in marketing.
• Proficiency in technology and digital marketing tools.
• Bilingual fluency in Spanish and English.
• Excellent verbal and written communication skills.
• Strong knowledge of sales, marketing, and customer service principles.
• Availability to work flexible hours, including overtime and weekends.
• A valid driver's license and own vehicle.
• The willingness to travel to various activities outside the institution and to different Caribbean University campuses.
• Strong interpersonal skills and the ability to build relationships with diverse groups.
• Detail-oriented with excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Familiarity with higher education admissions processes and trends.
• A goal-oriented mindset with a track record of meeting or exceeding targets.
• Adaptability and enthusiasm for learning about new programs and educational opportunities.