Strategic Planner, Culture
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This position is with _*an affiliate*_ of Rimas Entertainment, and is _not_ an internal role at Rimas Entertainment. The selected candidate will serve as a consultant supporting Rimas Entertainment's partnership with a global payments company.
*About the opportunity*
Help a global brand launch across Latin America in a way that feels authentic in every market. You'll decide which artists, festivals, venues, creators and local businesses it partners with, and how it shows up in the moments that matter.
The brand is a global payments company bringing its consumer and business products to Latin America and Puerto Rico.
*Our affiliate *is hiring a Strategic Planner to lead the strategy work for this partnership. You'll write the playbooks, prepare Rimas leadership for launch reviews with senior executives, and see your recommendations come to life in market. It's a rare chance to shape how a major brand enters Latin American culture.
*What you'll do*
* Review launch, agency and creative plans, starting with Mexico, and prepare Rimas leadership for launch reviews with senior executives.
* Build the partnership's point of view on which Latin American markets to enter next, in what order, and why.
* For each new market, recommend the cultural, venue, social impact and local business partners to work with, plus activation ideas that get people using the product.
* Every six months, map what's hot across artists, creators, tours, festivals, albums and events, and recommend the moments the brand should own.
* Help vet agencies and give clear written feedback on creative and strategy work.
* Turn talent, culture and local business opportunities across the Rimas network into concise one-page briefs.
* Support monthly reports, quarterly reviews and quick turnarounds alongside the Rimas Account Manager.
*What you bring*
You might come from a creative or media agency, a music label or entertainment company, a consumer or lifestyle brand, sports or live-events marketing, or a strategy consultancy.
* *Most important:* a proven ability to build culturally relevant strategies for Latin American audiences. You know what will resonate in each market, what to avoid, and why.
* Deep knowledge of Latin American and Puerto Rican culture and consumers, including hands on experience in Mexico
* Strong knowledge of the Latin music, artist, creator and live events landscape
* 6+ years in brand strategy, cultural strategy, strategic planning or consulting, in any industry
* Excellent storytelling in decks and short written docs
* Professional fluency in Spanish and English, written and spoken
* Strong organization and the ability to deliver on tight deadlines
*Nice to have*
* Experience with a brand entering a new market, whether in payments, telecom, consumer tech, retail or beverages
* Experience with venue sponsorships, ticketing or presales
* Experience vetting agencies or giving feedback on creative work
* Experience with social impact or community partnerships
Pay: $65,** - $90,** per year
Work Location: In person
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