Advertising Account Executive

Hace 1 día

San Juan, Puerto Rico Red Comunicaciones Integradas Jornada completa

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Job Overview: As an Advertising Account Executive, you will work closely with clients to understand their advertising needs and objectives. You will be responsible for developing and implementing advertising strategies, managing campaigns, and maintaining strong client relationships to achieve the client's goals. This is a paid possition.

Key Responsibilities
Client Relationship Management:
• Act as the primary point of contact between the advertising agency and clients.
• Develop and nurture strong, long-term client relationships.
• Understand client goals, needs, and expectations. Advertising Strategy Development:
• Collaborate with clients to define advertising goals and objectives.
• Research and analyze market trends, competitor strategies, and target audiences to create effective advertising strategies. Campaign Planning and Execution:
• Develop comprehensive advertising campaigns that align with client objectives.
• Coordinate with creative and media teams to create ad content and determine media placement.
• Monitor campaign performance, adjust strategies as needed, and ensure campaigns meet objectives. Budget Management:
• Create and manage advertising budgets, ensuring campaigns stay within allocated budgets.
• Provide cost estimates and quotes to clients for campaign proposals. Reporting and Analysis:
• Generate regular reports on campaign performance and key metrics.
• Analyze data to identify areas for improvement and optimize campaigns accordingly. Creative Collaboration:
• Work with creative teams to develop compelling ad content, including copy, visuals, and multimedia elements.
• Ensure that creative materials align with the client's brand and objectives. Market Research:
• Stay updated on industry trends, consumer behavior, and emerging technologies.
• Use market research to provide clients with insights and recommendations for their advertising strategies. Proposal and Presentation:
• Prepare and deliver persuasive presentations to pitch advertising campaigns to potential clients. Contract Negotiation:
• Negotiate advertising contracts, including terms, pricing, and deliverables, in collaboration with legal and finance teams.

Qualifications:
• Bachelor's degree in marketing, advertising, business, or a related field (Master's degree may be preferred).
• Previous experience in advertising, marketing, or related roles, preferably with a focus on account management.
• Strong understanding of advertising principles, strategies, and trends.
• Excellent communication and interpersonal skills.
• Ability to work under pressure, meet deadlines, and manage multiple client accounts simultaneously.
• Proficiency in using advertising and analytics tools.
• Negotiation and presentation skills. Key Competencies:
• Client-focused approach.
• Problem-solving and analytical thinking.
• Creative and strategic mindset.
• Strong organizational skills.
• Team collaboration and leadership.
• Adaptability to changing industry trends

Advertising Account Executive

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Advertising Account Executive

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