Digital Marketing Strategist

Job Title: Head Of Sem Strategy

Job Summary: We are seeking a highly experienced and skilled Head of SEM Strategy to lead our Google advertising initiatives and drive strategic SEM efforts. The ideal candidate will possess a deep understanding of search engine marketing, Google Ads, and e-commerce industry trends.

Responsibilities:

• Develop and execute a comprehensive SEM strategy aligned with the company's business objectives.
• Provide strategic direction, offering mentorship and guidance to achieve key performance indicators (KPIs) and business goals.
• Stay abreast of industry trends, algorithm updates, and best practices to maintain the company's competitive edge in search engine marketing.
• Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video to drive quality traffic and conversions.
• Allocate and monitor the SEM budget effectively to ensure maximum ROI.
• Implement strategies to enhance ad quality scores, click-through rates, and conversion rates based on performance analysis.
• Utilize analytics tools to track SEM performance metrics and provide actionable insights for continuous improvement.
• Partner with marketing, content, and product teams to integrate SEM strategies into broader marketing initiatives and product launches.
• Utilize analytics platforms to measure and report on SEM effectiveness, presenting findings and recommendations to senior leadership.
• Continuously refine SEM strategies based on performance data to achieve improved outcomes.

Qualifications:

• BS or BA undergraduate degree in Marketing, Business, or a related field; advanced degree preferred.
• 10+ years of firsthand experience in SEM, and digital marketing, with significant tenure in a retail and e-commerce environment.
• Proven history of managing large-scale Google advertising campaigns with substantial budgets.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional leadership abilities with a demonstrated capacity to manage and inspire teams.
• Expertise in Google Analytics, Google Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Excellent communication and presentation skills, with the ability to convey complex SEM strategies to diverse audiences.
• Deep understanding of search engine algorithms, ranking factors, and SEM best practices.

About Solomon Page: Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. We focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results.