Streaming Growth

hace 1 mes

Pájaros, Puerto Rico Russell Tobin A tiempo completo

Russell Tobin & Associates is currently seeking a Streaming Growth & Marketing Manager to work for our client in the music industry. Apply now for consideration
Contract: 12 months
Location: Santa Monica, CA
Pay Range: 35-40/hr depending on experience
Responsibilities:
Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals Direct and co-manage international "Always On" centralized ad campaigns, closely aligned with Media planners and buyers Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices Execute priority playlist performance reports on scheduled basis Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities Work with and complement Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts Work with Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools Analyze & share the effects of playlisting and marketing initiatives while responding quickly to changes required Work with digital account leads to maximize opportunities across business partners, including, but not limited to ad inventory procurement Recommend & integrate strategies to grow playlist engagement & market share Learn & share best practices across all appropriate teams Requirements:
Bachelors Degree Preferred 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments Strong experience with social media and affiliate marketing & brand building Russell Tobin / Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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