Sr Manager Marketing Analytics

hace 6 días

San Juan, San Juan, Puerto Rico Buscojobs Puerto Rico A tiempo completo

General Description

Performs customer data analysis to identify business growth opportunities based on advanced analytics. Oversees data integration from internal and external sources, database development, and ensures data quality used in marketing campaigns. Leverages data integration efforts to further understand customer needs, transactional behavior, and channel preferences to design and execute data mining plans. Leads analysis, reporting and presentations.

Essential Duties and Responsibilities

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Lead analytical team resources through deliverable work phases and completion.

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Develop solid knowledge about the organizations customer analytics strategy and long:term vision.

Data management
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Ensure effective utilization, translation, and integration of customer data to drive growth for different business units / markets.

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Implement propensity models based on transactional behavior insights to improve campaign results.

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Devise methods and procedures for obtaining, maintaining, and updating customer related data, including the collection, coding, and tabulation.

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Leads the evaluation of the data, as well as the database development and maintenance.

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Provide support to Corporate Transformation Efforts, including data analysis to identify opportunities, database development and reporting of results. Support the development of use cases and customer journeys from a marketing analytics perspective. Collaborate with customer data to monitor OKRs at a corporate level.

Analysis to support business and initiatives
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Work in alignment with Marketing Managers / Officers to provide a holistic and integrated view of opportunities to the business units.

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Perform database analyses to leverage available customers and business information.

Reporting and Communication and Presentations
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Prepare reports for senior management, management and/or Business/Support Units.

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Develop reporting at a customer level to be used as applicable for Board of Directors,quarterly investor meetings, among others.

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Help facilitate processes to translate knowledge into strategic direction.

Process Improvement / Regulatory Knowledge
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Comply with the regulatory process to protect confidential and other sensitive customer related information. Proactively Improve controls and reduce vulnerability.

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Implement tools and processes that improve workflow across the organization.

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Lead knowledge transfer in his/her area of responsibility.

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Manage special projects as assigned.

Vendor Management
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Manage database suppliers and consultant's agreements in compliance with related vendor management process.

Managerial Responsibilities:

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Directly supervises employees and projects under his/her responsibility

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Fulfills supervisory responsibilities in accordance with the organizations policies and applicable laws

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Responsibilities include completing appraising performance process; rewarding and disciplining employees, as needed; addressing complaints and resolving problems; planning, assigning, and directing work; interviewing, hiring, and training employees.

Education

Master's degree in business administration, Industrial Engineering, Economy or Statistics

Experience

Ten years of related experience, preferred in Financial Industry
Ten years or more of supervisory experience.

Additional Qualifications

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Strong leadership skills.

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Excellent project management, problem solving, critical thinking and communication skills.

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Excellent knowledge of and ability to design and perform database and quantitative analysis.

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Data management, including database and spreadsheet applications, with the ability to use moderately complex models

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