
Business Intelligence Lead
hace 6 días
About the Position
The Senior Manager Marketing Analytics position is responsible for leading analytical teams through deliverable work phases and completion. This individual will develop a solid knowledge of the organization's customer analytics strategy and long-term vision.
Main Duties
- Ensure effective utilization, translation, and integration of customer data to drive growth for different business units/markets.
- Implement propensity models based on transactional behavior insights to improve campaign results.
- Devise methods and procedures for obtaining, maintaining, and updating customer-related data, including collection, coding, and tabulation.
- Lead the evaluation of the data, as well as database development and maintenance.
Key Abilities
- Strong leadership skills.
- Excellent project management, problem-solving, critical thinking, and communication skills.
- Excellent knowledge of and ability to design and perform database and quantitative analysis.
- Data management, including database and spreadsheet applications, with the ability to use moderately complex models.
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