Senior Brand Activation Specialist

The Senior Brand Activation Specialist is responsible for owning and elevating brand presence both at the store level and across corporate touchpoints. Responsibilities
• This role leads to the execution of traditional media strategies, brand promotions, and corporate visibility initiatives, while overseeing all aspects of product production and menu content — interior and exterior — to ensure a consistent, compelling brand experience.
• Own and manage the brand's in-store presence, ensuring visual standards and brand guidelines are consistently applied across all locations
• Lead corporate-level brand visibility initiatives, including events, sponsorships, and institutional activations.
• Develop and execute brand activation campaigns that drive awareness, engagement, and loyalty.
• Identify opportunities to strengthen brand visibility and enhance the customer experience across physical and corporate touchpoints.
• Collaborate with Operations and Marketing teams to ensure timely and consistent implementation of brand initiatives across locations.
• Oversee the planning, production, and placement of traditional media (TV, radio, print, out-of-home, direct mail).
• Partner with media agencies and internal stakeholders to align media strategy with brand objectives and calendar. Monitor campaign performance and optimize placements based on results and market insights.
• Manage media production timelines, approvals, and deliverables to ensure campaigns launch accurately and on schedule. Brand Promotions
• Design and manage promotional programs aligned with marketing calendar and business goals.
• Coordinate with operations, and creative teams to ensure flawless execution of promotions at all levels.
• Evaluate promotional effectiveness and report Product Production
• Oversee the production of branded materials, POS assets, packaging, and related brand collateral.
• Manage relationships with vendors and production partners to ensure quality, timelines, and budget compliance.
• Maintain a centralized asset library and version control for all brand materials. Menu Management (Interior & Exterior)
• Manage print and digital menu production timelines across all locations
• Lead all updates to interior and exterior menu boards, ensuring accuracy, brand consistency, and regulatory compliance.
• Coordinate with culinary, operations, and design teams for seamless rollout of new items, pricing changes, and seasonal updates.