Freelance Content Creator

Buena Vibra Group
Founded in 2006, Buena Vibra Group is a true lifestyle-marketing agency specializing in Promotions, Advertising, Social Media Management, Content Creation, Entertainment & Special Events. Through creative concepts & technology we help brands engage the connected culture.

Let's vibe

Role Description
Freelance Content Creator, you are responsible for the creation of content that connects a brand or entity to its prospective audience. Content creation encapsulates copywriting, design, production and other media that provide value and connect you to your target audience. Matching search intent and providing value (to the consumer and brand) is the foundation of successful content creation.
To be successful in this role, you must have knowledge and experience of digital publishing platforms.

Essential Duties and Responsibilities:
Plan out effective and engaging content ideas for industry related topics while proofreading the material to be published.
Create content including but not limited to copywriting, design, production, photography and other media.
Maintain content calendars for respective brands and clients. Also, prepare and publish scheduled content.
Occasionally participate in brainstorming sessions to ensure efficiency in the ideation process and content alignment.
Optimize content according to SEO standards and principles.
Upload the latest content on social media platforms. Manage social media content scheduling and implementation.
Stay up to date with latest industry trends and practices.
Participate in special projects as assigned by the department leadership.

What we'll expect from you:
Brand Analysis: Evaluating a brand from top to bottom including their tone and voice, design style, strengths, weaknesses, competitors' strategies and potential content ideas.
Content Ideation: You may be asked to flex your creative muscles through brainstorming relevant and engaging content that will deliver results.
Project Management: Many digital content producers are also tasked with managing the projects they're helping create—a skillset that will serve you in many different scenarios.
Copywriting and Research: Copywriting encompasses a wide range of content types from engaging social media captions, to long-form blog posts, to synthesizing year-long studies into a digestible case study.
Design and Visuals: Great design or photography is crucial to elevate content and gel with the brand persona. Design can make a huge difference in the shareability of an asset, because a picture is worth a thousand words, right?
Videography: Platforms like YouTube and TikTok have opened new paths to connect with your audience, rank and tie content directly to products through video demonstrations and reviews.
Editing: This is a crucial skill that applies to copywriting, videography and design. The ability to cut down your work, catch flaws or typos and produce polished deliverables keeps clients happy and work coming your way.
SEO: Web content writers should be well versed in the basics of SEO and apply them to their pieces for the best visibility. SEO isn't only a part of the copy game, video SEO and imagery optimizations help content rank.
Promotion: Once the content is created you'll want to make sure that it reaches as many relevant targets as possible. This final, but very important step in the content process could include manual link building, crafting an email for subscribers, PR pitches or social engagement.

Candidate requirements
Education and experience:
-High school diploma or equivalent is required. Bachelor's degree is highly preferred.
-At least one (1) year of experience in content creation, managing a brand and/or publishing content online and through social media, websites, etc.
-Experience in an Advertising Agency is a plus.
Knowledge, Skills, Abilities & Attributes:
-Knowledge of trends and tendencies in social media platforms.
-Knowledge of photography / video productions and editing concepts.
-Knowledge of Adobe Creative Suite (preferred) and AI tools for creative editing.
-Knowledge of Basecamp software is highly desirable.
-Copywriting/Grammar skills.
-High and Strong creative mindset.
-Attention to detail skills.
-Must be able to speak and write fluently in Spanish and English.
-Forward thinker, proactive and always ahead of the game.
-Native passion and sensibility for humanist mindset.

Working Conditions
This is role is a Freelance Contract opportunity therefore you will work for a specific amount of weekly hours for multiple projects in which you are assigned. Freelancers should be available to work holidays and or weekends as needed and will be required to travel offsite for events, photoshoots and other business-related events. Freelancers work on a hybrid schedule mostly remote but may sometimes require visiting the office.

Disclaimer
The above job description is not intended to limit the scope of the job or to exclude other duties not mentioned. Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time. It is not a final set of specifications for the position. It is meant to give readers an idea of what the role entails.

Buena Vibra Group is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

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