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Vice President of Marketing and Communications

hace 1 mes

Puerto Diablo Barrio, Puerto Rico Jobleads-Us A tiempo completo
Job Title: Vice President of Marketing and Communications

MassCEC is seeking a seasoned marketing and communications professional to play a key role in conveying the organization's mission and vision to the public. The Vice President of Marketing and Communications will be responsible for developing and implementing a proactive marketing and communications strategy to increase public awareness of clean energy adoption opportunities and Massachusetts' competitive advantages in the clean energy and climatetech spaces.

Key Responsibilities:
  • Develop and manage the Marketing and Communications Team and its annual budget
  • Collaborate with the CEO, Chief of Staff, and other members of the senior team to develop and deploy a full-scope marketing and communications strategy
  • Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of the organization's strategic priorities, programs, and initiatives
  • Ensure MassCEC and state government are using the latest and most persuasive messaging around individual climate action
  • Support Marketing staff in using cutting-edge digital marketing strategies to boost MassCEC's CEO and persuade key target audiences via social media and multi-channel advertising
  • Implement strategies to raise awareness about MassCEC's programs and services to key audiences, including municipalities, climatetech and offshore wind industries, and traditional and industry press
  • Develop a strategy for events that showcase MassCEC and oversee implementation of earned media events
  • Ensure MassCEC social media integrates latest social media best practices, including short-form video content that highlights MassCEC programming and impact
  • Oversee the hiring and management of relevant marketing and communications consultants
  • Set up processes to ensure coordination between program staff, Executive Office of Energy and Environmental Affairs, and other state agencies, and communications team on all announcements and media inquiries
  • Enhance relationships and maintain contact with media outlets, and state partners and agencies
  • Work closely with the Healey-Driscoll Administration communications team to ensure alignment on communications approach, coordinating responses to media inquiries and public records requests, and earned media events
  • Work with partners and allies in the state's clean energy cluster to coordinate communications and marketing activities that support the clean energy industry in Massachusetts
  • Recommend and review internal communications to ensure the flow of information sharing on big-picture external and internal issues and updates from the top down
  • Oversee and ensure the review by the Marketing and Communications Team of presentation decks and program newsletters that are authored by program staff
  • Regularly report to the Chief of Staff on progress toward goals
  • Ensure the Chief of Staff and CEO is briefed on high-profile and sensitive media inquiries and issues
Requirements:
  • Bachelor's degree in marketing, journalism, communications, or a related field. Advanced degree strongly preferred
  • At least 10-15 years of increasing responsibility in marketing and communications functions, preferably in clean energy, emerging technology, or professional service companies
  • Experience managing and growing a team
  • Experience working in government preferred
  • Superior writing and speaking skills, including preparing and delivering public presentations
  • Keen attention to detail, ensuring high-quality final work product
  • Experience working closely with public partners at the state and federal level preferred
  • Strong understanding of project management, including the ability to identify and resolve issues, manage risk, develop detailed project plans and specifications, and run internal team meetings as well as external meetings
  • Finger on the pulse of latest polling, messaging, marketing strategies for decarbonization and climatetech
  • Expertise in social media and creating impactful social media content
  • Experience in developing video content
  • Developing public awareness campaigns
  • Strong knowledge of principles and tools related to web design, video editing, and graphic design is a plus
  • Experience managing vendors, including those for website development, PR, and creative
  • Sophisticated communication instincts including the ability to evaluate public relations issues holistically, considering all possible outcomes
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Proven track record of being a self-starter and learning quickly
About MassCEC:

MassCEC is a quasi-public entity that plays a critical role in fostering the success of Massachusetts' clean energy sector. Our mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth's climate goals, advancing Massachusetts' position as an international climate leader while growing the state's clean energy economy.

We are committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work in order to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry.

We strive to lead and innovate in equitable clean energy and climate solutions.

To Apply:

Qualified candidates are encouraged to submit a resume and cover letter through our Online Career Center.

Applicants with diverse backgrounds, experiences, abilities, and perspectives are encouraged to apply.