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Senior Marketing Specialist

hace 4 semanas


Mayagüez, Mayagüez, Puerto Rico H.W. Kaufman Group A tiempo completo
Job Title: Senior Specialist, Digital Marketing

We are seeking a highly skilled Senior Specialist, Digital Marketing to join our team at H.W. Kaufman Group. As a key member of our Digital Marketing team, you will play a critical role in driving business growth through innovative marketing strategies and technical solutions.

Key Responsibilities:
  • Develop and execute marketing automation workflows using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Triggered Sends.
  • Build data extensions based on segmentation criteria and implement dynamic content and personalization elements within email templates.
  • Conduct thorough testing of campaigns, including email rendering, dynamic content, personalization, and automation workflows.
  • Configure, customize, test, launch, and maintain existing and future use cases across website and email platforms using Salesforce MC Personalization.
  • Manage URL tracking protocols across various marketing platforms and extract and compile data from multiple marketing systems to support ongoing marketing campaigns.
  • Assist in analysis of data to assess effectiveness of campaigns and provide detailed reports to relevant stakeholders.
Requirements:
  • Bachelor's Degree in Communications, Marketing, Advertising, Business, or equivalent combination of education and experience.
  • 3+ years of marketing experience within technical development of campaigns.
  • Strong understanding of email marketing platforms and tools, including expertise in Salesforce Marketing Cloud and Marketing Cloud Personalization.
  • Journey builder and automation experience.
  • Excellent analytical skills and proficiency in data extraction and compilation.
  • Excellent verbal and written communications skills.
  • Excellent organizational and project management skills.
About Our Company:

H.W. Kaufman Group is a global, forward-thinking specialty insurance organization with 15 companies and over 2,000 professionals across the U.S., Canada, and UK. We offer a unique professional experience in the specialty insurance business.

We are an equal opportunity employer and welcome applications from diverse candidates. Our employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, gender, gender identity, age, national origin, disability, veteran status, marital status, sexual orientation, genetic information, or any other status or condition protected by law.