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Digital Advertising Specialist

hace 2 meses

Frailes Barrio, Puerto Rico Flosum A tiempo completo

About Flosum

Flosum is a leading provider of end-to-end DevOps solutions for Salesforce. Our platform offers a suite of products that cater to the needs of developers, admins, architects, directors, and CIOs. We are seeking a highly skilled Digital Advertising Specialist to join our marketing team and help drive our growth strategy.

About the Role

We are looking for a seasoned digital advertising professional with a proven track record of managing high-performing PPC campaigns. As a Digital Advertising Specialist, you will be responsible for developing, implementing, and managing PPC campaigns across various platforms, including Google Ads, Bing Ads, LinkedIn, and other ad platforms. You will also be responsible for conducting keyword research, creating compelling ad copy, and optimizing landing pages for conversion.

Responsibilities

  • Develop, implement, and manage PPC campaigns across various platforms
  • Conduct thorough keyword research and selection to drive cost-effective traffic
  • Create compelling ad copy and optimize landing pages for conversion
  • Coordinate with the Design team to develop ad creatives while adhering to best practices
  • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
  • Perform regular A/B testing on ads and landing pages to enhance performance
  • Leverage tools such as Google Ads, LinkedIn Ads, Google Tag Manager, Looker Studio, Search Console, Salesforce, and Marketo among others to track, report, and analyze campaign performance
  • Stay updated on the latest trends and best practices in PPC and digital marketing
  • Collaborate with the marketing team to align PPC strategies with overall marketing goals
  • Provide insights and recommendations based on performance data to improve overall marketing efforts
  • Manage budgets and allocate spending to maximize ROI
  • Prepare detailed reports on campaign performance, including key metrics, trends, and recommendations for improvement
  • Communicate effectively with stakeholders about campaign performance and optimization strategies

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • At least 5-6 years of experience managing PPC campaigns, preferably in the B2B SaaS industry
  • Proven track record of managing large-scale PPC campaigns with significant budgets
  • Strong understanding of PPC principles and best practices
  • Proficiency in using PPC tools such as Google Ads, Bing Ads, LinkedIn Ads, and other ad platforms
  • Experience with analytics tools such as Google Analytics, Looker Studio and other performance tracking platforms
  • Excellent analytical skills and attention to detail
  • Ability to work independently and manage multiple projects simultaneously
  • Experience working with at least 2 multinational companies is a plus

Skills

  • PPC Management
  • Keyword Research
  • Ad Copywriting
  • Conversion Rate Optimization
  • Analytics
  • Budget Management